Facebook’s two-link limit: another cost for small businesses?
Two link posts a month… are you taking the piss, Facebook?
That was my reaction when a notification appeared on one of my client’s accounts. Facebook was telling us we could add links to just two posts that month. To share more, we’d need a paid subscription.
For a business regularly directing people to bookings, products or events, that’s a significant change.
And another potential expense.
What is Facebook changing?
Meta has been testing restrictions on external links for selected Facebook Pages and professional-mode profiles.
Affected accounts are being limited to two organic posts containing external links per month, with prompts to subscribe to Meta One to share more.
This isn’t a limit of two posts altogether. You can still publish other content. The restriction concerns posts containing links that take people away from Facebook.
It also isn’t a confirmed blanket rule for every account. But one of my clients has already been affected, so this is something I’m dealing with first-hand.
What counts as an external link?
Think about where you usually send customers:
Your website.
Your booking page.
Your online shop.
Your menu.
A ticketing page for an event.
Those links give people somewhere to go when they’re ready to take action.
The notification on my client’s account says links to supported affiliates and Meta technologies remain unlimited. So this isn’t a restriction on every type of link.
Don’t assume putting a link in the comments is a guaranteed workaround, either. Current reporting citing Facebook’s Help Centre says some comment links can count towards the allowance.
How much does sharing more links cost?
Free: Two link posts per month
Meta One Advanced - £33.99: Eight link posts per month
Meta One Max - £339: Unlimited link posts
At those monthly prices, Advanced would cost £407.88 over 12 months. Max would cost £4,068.
These are the prices displayed on this particular account, rather than a complete list of every plan available. Check your own account for current pricing, tax information and the allowance included.
The subscriptions offer other benefits too. But if your main reason for subscribing is to keep sharing booking or product links, the cost needs to make commercial sense.
And £33.99 a month still only gets you eight Facebook link posts.
Why this matters for small businesses
Businesses have spent years building their Facebook Pages, creating content and growing an audience.
Now some are being asked to pay to keep directing that audience to their own websites at the frequency they need.
For a business posting one link occasionally, the restriction might make little difference. For a venue promoting several events, a shop sharing new products or an accommodation business advertising availability, two links could disappear very quickly.
That doesn’t automatically mean you should subscribe. It means you need to look at what those links actually do for your business.
Before paying, check your results
How much traffic does Facebook send to your website? More importantly, what happens when those people arrive?
Do they enquire, book or buy? Or are you adding a link to every post without knowing whether anyone uses it?
Look at your Facebook link clicks alongside your website analytics and booking or sales data. Tracking links can help you understand which posts bring useful traffic.
If Facebook link posts consistently generate profitable bookings, a subscription may be worth considering. If they barely bring anyone to your website, paying to publish more of them might not be the best use of your budget.
A subscription gives you a larger link allowance. It doesn’t guarantee more reach, clicks or customers.
What should you do if your Page is affected?
First, check the notification and allowance shown on your own account. Don’t change your whole content plan because someone else’s Page has been restricted.
If you are affected:
Prioritise your most valuable offers or booking opportunities for the available link posts.
Keep publishing useful content that explains what you offer and builds trust.
Check that your Page’s contact details and available booking or website buttons are up to date.
Review your results before deciding whether a paid plan is worth it.
Give customers other ways to hear from you.
You don’t need to stop using Facebook. You do need a plan that can adapt when its rules change.
This is why your marketing needs to work together
I’m often hired to manage social media, but the conversation rarely ends there.
Where are we sending people? Does the website make it easy to book? Are enquiries being followed up? Are customers hearing from you again?
Those questions matter just as much as what we post.
Social content helps people discover your business and get to know you. Your website helps them take action. Your emails keep the conversation going.
Building an email list gives you another way to reach people who have actively asked to hear from you. Give them a reason to sign up, then send something useful—not just a sales message whenever bookings are quiet.
When one platform introduces a restriction, your whole marketing shouldn’t grind to a halt.
My take
I’m frustrated by this change.
Small businesses already have enough expenses, and restricting a previously free feature to encourage another subscription feels like an unwelcome extra hurdle.
But my job is to help businesses respond to what’s happening. That means checking the details, looking at the results and deciding where their time and money will work hardest.
Worried about what this means for your business?
Book a free 15-minute discovery call with me. We can talk about how this affects your marketing and whether I can help you adapt.
Jade
All Over Social
Written by Jade Squire on 2 October 2026. Restrictions, prices and subscription benefits may change. The costs above come from the options displayed on a client’s account.
Further information
Facebook Help Centre: About links in organic Facebook Page posts and comments — Facebook may require you to sign in.
Social Media Today: Facebook Pages get charged for link posts
