Generate Leads. Nurture Them. Turn Interest Into Action.
Generate Leads. Nurture Them. Turn Interest Into Action.
Meta lead generation and automated email marketing working together
Getting someone’s attention is only the beginning.
Most people won’t book, enquire or buy the first time they see your business. They may be interested but not quite ready, comparing different options or simply distracted by everything else going on.
The Lead & Nurture Package brings Meta advertising and email marketing together in one connected system.
Your Meta campaign attracts potential customers and captures their details. They are then added to a carefully planned Mailchimp automation that introduces your business, builds trust and encourages them to take the next step.
Instead of paying for leads and hoping they remember you, you continue the conversation automatically.
The Lead & Nurture Package
£500 per month
+ £750 one off initial setup
Minimum six-month commitment. Advertising spend and software costs are additional.
Recommended meta ad spend £10 a day (£300 a month)
Additional software costs: Clients should allow approximately £15–£50 per month for Mailchimp, depending on database size and features required. This subscription is paid directly to Mailchimp and may increase as the database grows.
Optional Additions
Expand the package as your database and campaigns grow:
One monthly email campaign – £150 per month
Two monthly email campaigns – £275 per month
Additional automated emails – £75 each
Additional nurture sequence – from £250
Lead magnet design – from £195
Dedicated landing page – from £350
Additional Meta advertising campaign – from £150 per month
Seasonal or launch email campaign – bespoke pricing
Content creation and advertising shoots – bespoke pricing
This Package Is Best For Businesses where customers need time, trust or more information before making a decision.
What Happens Behind the Scenes?
There are several moving parts involved in building a lead generation and email nurture system. I take care of the technical setup, creative work and connections required to make everything work together.
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For this to be a success I need the correct access to your Meta Business Portfolio, ad account, Facebook Page, Instagram account and website.
I’ll check your Meta Pixel, website tracking, privacy policy and existing setup before anything goes live.
If anything is missing or not connected, I’ll identify what needs fixing.
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I plan and build your Meta lead generation campaign, including the campaign structure, audience, budget, lead form and relevant consent wording.
I’ll also create the initial advertising campaign using a mixture of video, imagery and copy designed around your business, audience and offer.
Everything is checked and tested before launch.
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If you don’t already have email provider. I’ll set up a mailchimp account for you and create the foundations needed to grow and manage your database.
This includes your audience, tags, brand settings and email template using your logo, colours, fonts and overall visual style.
I’ll also create a website pop-up or sign-up form to capture additional subscribers.
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I build your automated email journey and connect your Meta forms to Mailchimp so new leads enter the correct audience and receive the right follow-up.
The complete journey is then tested from submitting the lead form to receiving the emails to make sure everything is connected and working correctly.
Once launched, I monitor performance, manage the campaign and make ongoing improvements using the data we collect.
How this works
Attract
Targeted Meta advertising introduces your business to the right people and gives them a reason to register their interest.
Connect
New leads are added to your email database, creating a direct connection between your business and potential customers.
Nurture
A planned series of automated emails introduces your business, builds trust and keeps you visible while they consider their options.
Convert
Clear, relevant calls to action encourage your leads to make an enquiry, book, purchase or take the next step.
Improve
I monitor the complete journey, manage the campaign and make ongoing improvements based on performance.
Latest campaignsThe Burlands
Turning Meta leads into a growing email audience
The Burlands is a private, adult-only holiday estate in North Devon.
The goal was to reach new potential guests, grow its email database and increase direct bookings without relying entirely on third-party booking platforms.
We created a Meta lead generation campaign and connected it with Mailchimp, allowing new leads to receive ongoing email marketing about accommodation, availability, events and seasonal offers.
The results (to date)
265
New leads generated
£0.68
Average cost per lead
49%
Email database growth
Meta advertising introduced new people to the business, while email marketing kept The Burlands visible and gave potential guests further reasons to book directly.
Advertising, email marketing, organic content and repeat website visits can all influence a customer’s final decision. The booking figures reflect results recorded during the campaign period rather than revenue attributed exclusively to one channel.
“Jade uses paid advertising campaigns to raise and increase brand awareness and therefore creating direct bookings via website, she keeps everything current and on brand.”
The Burlands Let’s Talk About Your Marketing
Tell me a little about your business, what you need help with and where you’re currently feeling stuck.
I’ll review your enquiry and come back to you with the most suitable next step—whether that’s a discovery call, Power Hour, one-off campaign or ongoing support.